Spring-Summer 2013 Collection Review: ONLY

20 Jan
Elia Double Dress With Neon Inlay

ONLY- Spring/Summer 2013: Elia Double Dress With Neon Inlay

No brownie points for answering this question. What was common between Erdem on the London runway this season; Versus in Milan Fashion week, Proenza Schouler in New York, Hussein Chalayan on Paris runway for Spring-Summer 2013 and Danish retail fashion brand ONLY? Even the person with an average fashion IQ would tell – it is shocking, peppy, bright color palettes  as neons. Beautifully incorporated into the clothing product lines, the bright palettes of orange, blue, pink and green for the young, vociferous fashionistas that the brand aims to dress, are trendy, edgy yet fun to wear. And when it is not bright, it is soft and romantic in dusty pastels.

What’s In Store For You?

What's in store: ONLY SS'13  Collection

ONLY, Spring/Summer 2013 collection has a mix of all the popular runway trends.

ONLY, in its Spring/Summer 2013 collection has a mix of all the popular runway trends this season from edgy stripes to demure lace, from soft linen to sheer organza and from rasberry sorbet to neutral bright white. Although, the silhouette witnesses a bit of tweaking with high-low hemlines, peplums, inlays incorporated into tops and dresses and  60s inspired A-line shifts; it mostly continues with the typical silhouette for its major product categories of bottoms, shirts, playsuits and dresses.  However, the brand plays smart and safe to offer neon palettes with light pastel or white overlays to make it more appealing for you, if crazy shocking hues are simply not your type. 70s themed California Dreaming Boho Lux collection in tie dye and linen are smart and practical options for summer dressing.

Although, the sheath dresses, tops and bottoms with oriental florals and prints cannot be termed as revolutionary; they continue  to dominate the retail store windows since past few seasons. Introduction of lace and cutwork lines are fresh and salivating. The wild sexy animal prints are also in continuation of a much-loved trend from the previous season.

What’s Hot?

ONLY SS' 13 Collection: What's Hot

ONLY Spring /Summer- 2013 collection: Digital print, Lace & Bright Hues.

The high points of  ONLY Spring-Summer- 2013 collection are the product lines with digital pictorial prints, stripes, trapeze tops, and the eclectic mix of playful hues such as estate and mazerine blue, green brier, ceramic, honey due, ice green, tea rose, raspberry sorbet, noan punk, neon yellow and aurora. What floored us completely was the sportswear collection from ONLY SS’13. And rightfully so. After all, how many of us could have imagined our sportswear like sweat top, sports vest, athletic short and blouson,  in fabrics considered to be ultra feminine and decorous such as satin, organza and hold your breath, even sequinned. Now, this is what we call incorporating high-fashion into our daily lives. Finally, you don’t need to bid-adieu to your stylish self to be sporty. Sports and fashion have never been such soul-sisters before.


ONLY Spring/Summer  2013: Must Haves

ONLY Spring/Summer 2013: Must Haves

With all popular trends infused into the S S’ 13 Collection; ONLY has some great innovative pieces to make you look effortlessly chic.  If you ask for our recommendation as must-haves; it is the tops with  digital pictorial prints and the cute pair shorts in lace. We also can’t keep our hands off this bomber jacket and this cool pair of striped shorts heads towards our wardrobes. Thumbs-up from us for a refreshingly peppy collection.

Review By: Jayanti Anubhav


3 Responses to “Spring-Summer 2013 Collection Review: ONLY”

  1. ken die February 13, 2013 at 4:33 am #

    This is a great post. Thanks so much for sharing, like always.

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  1. Only India – Blog | Fashion that's ONLY about You - February 4, 2013

    […] Our Spring Summer ’13 collection got covered! Read more about the upcoming trends here: […]

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